Patch Fr The Klub 17 6.3 13 !EXCLUSIVE!

The Predators were one of the last NHL franchises to get a jersey patch deal, which they agreed to last month with National Front (Canada). The team has already announced an extension of its television deals for the next five seasons with Rogers Communications and Bell Media. Prices for rights packages in the U.S. have also been rising.

Valuation: US$640 million (21st)

Principal owner: William Smith

President: Sean Henry

Home venue: Bridgestone Arena (14,000)

Average attendance 2021/22: 17,004

Arena naming rights deal: Bridgestone (US$5 million a year, signed 2017, expires 2032)

Jersey patch sponsor: Hershey’s (US$7.5 million a year, signed 2021, expires 2023)

Helmet sponsor: Gatorade (US$4 million a year, signed 2020, expires 2023)

Other key partners: Pepsi, Visa, Toyota, Lululemon, Honda, Verizon, USANA Health

Local broadcasters: WGN (TV), SportsRadio 94WKDD (radio)

Social media following: 2.7 million

Last but not least, Vegas has become a real marketing juggernaut with the help of the NHL’s partnership with the league’s international partners.

Valuation: US$2.1 billion (15th)

Principal owner: Las Vegas Sands

President: George McPhee

Home venue: T-Mobile Arena (18,000)

Average attendance 2021/22: 19,997

Arena naming rights deal: T-Mobile (US$17.5 million a year, signed 2017, expires 2027)

Jersey patch sponsor: T-Mobile (US$2.5 million a year, signed 2017, expires 2027)

Helmet sponsor: Hennessy

Other key partners: Bud Light, Coca-Cola, FedEx, GEICO, Honda, Johnson & Johnson, PNC, RBC, Subway, United Parcel Service, USANA 827ec27edc