Objective
Shannon Peel is looking for the right team and organization to work with. She has a unique skill set with experience in sales, marketing, public relations, and content creation with the ability to strategize and solve problems using both creative and analytical thinking. If your organization wants a leader with an old fashion work ethic and contemporary digital skills, she may be the person you are looking for.
- Contact her today to discuss your company's needs.
Experience
Writer, Content Creator, & Digital Marketer - Freelance - Current
Content Creator portfolio link
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Writing, Ghostwriting, editing, layout design, cover design, and publishing of books
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Press Releases, Blog articles and interviews
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Website content, planning, layout, and using wix.com to develop
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Building a Social Media Following with 8-12% Facebook Engagement
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Social Media Marketing and Ad Campaign development and analysis
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Create Social Media visual posts & videos, including explainer videos
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Internet Marketing and Promotion to increase sales / downloads
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Analysis of various social media and online marketing analytics
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Engaging followers and developing virtual online relationships
HomeStars.com January 2013 – October 2015
Customer Success Coach
Marketing
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Wrote informative e-newsletters to clients with an open rate of 60% on average.
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Researched the industry and came up with ideas to help clients improve their story resulting in more engagement of the program
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Reported KPIs to ensure targets and knowledge of actual results compared to targets
Client Retention
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Building relationships with clients by becoming an expert in online reputation management
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Communicating with clients to help find solutions to obstacles and concerns
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Emphasizing the value story of HomeStars.com
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Increasing client engagement through education, communication, and marketing
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Managing the client accounts for better retention due to engagement and results
Education / Training
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Trained customers on how to maximize their ROI by using the HomeStars profile correctly
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Educated customers on how to leverage their online reputation and request reviews
Account Management
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Managed 300 clients
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Customer Relations, Sales & Marketing, Database management (in house & Salesforce)
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Reporting metrics utilizing in house methods, mostly Excel
Canpages January 2007 - 2009
Advertising Consultant
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Provided coaching to small businesses to help owners define goals and presented various advertising option and marketing ideas available to help meet those goals.
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Keynote speaker at networking luncheons on “How to Choose Advertising for Your Small Business.”
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Researched SEO, internet marketing tools, economy, markets, and various industries, which aided in up-selling prospects online directory options and wrote copy using SEO principles.
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Designed spec ads and wrote copy for prospects which aided in larger sales products and proofed ads for clients, resulting in repeat business
Independent Contractor September 2001 – September 2006
Owner / Operator
2000 – 2003 Owned and operated an inhome Daycare with 1 employee who managed the day-to-day care while I
worked outside the home at a brokerage firm.
2003 – 2006 I took over all aspects of the dayhome and took on various contract positions, along with self-education
to enhance my marketing skills. Managed the needs of 11 kids, 6 schools schedules, and 6 families.
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Created and facilitated a networking group for home based businesswoman, provided coaching, support, marketing and training to help them achieve their goals and learn new skills
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Planned marketing events to build networking opportunities and bring people together for cooperative marketing opportunities
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Created comprehensive business plans for small business owners, which outlined contingencies, potential, fundamentals, financials, and a plan of action to meet goals
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Created websites, utilized adwords, wrote articles, built an online platform and developed my online skills
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Wrote articles online and for a community newsletter
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Created marketing materials using Adobe Photoshop, Corel Draw, MS Illustrator, and MS Word
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Marketing & Photographer for photography company taking portraits, team sports, schools, and Santa photos
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Lead generation to build a client base for an Automotive business and hired, trained and managed employees
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Organized events and managed the volunteer needs of 800 families for Tuscany minor soccer increasing experience of event participants, fundraiser profitability, and efficiencies
Financial Planners September 1995 – April 2003
Marketing Assistant
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Developed and managed direct mail campaigns, email campaigns, trade shows, seminars, newsletters, CRM database, resulting in new leads and clients
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Called clients with sales recommendations, resulting in higher sales
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Lead a marketing project for a group of brokers, facilitated meetings, organized details, negotiated with vendors
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Managed and trained brokers on how to have a successful trade show
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Created and implemented marketing plans, resulting in consistent communication with clients
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Conducted marketing research to improve customer service and sales by using surveys, questionnaires
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Developed a procedural manual for positions to ensure smooth transfer to new employee
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Consulted with Sr. management to determine priorities, develop plans, and present marketing ideas
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Booked appointments for the planner, resulting in more efficient time management
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Researched companies invested in and presented information to the planner
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Planned and managed client appreciation events, including source vendors, and managed budgets
Digital Footprint and Examples of Work:
My Portfolio - Examples of my work
Websites:
Shannon Peel - My personal brand website to showcase my skills and tell my brand story
MarketAPeel - An agency to help professionals define their personal brand stories and tell them to the marketplace
IoT Economist - A blog site designed to promote the personal brand of Nicholas Jeffery, which I ghostwrite, design, and manage
Boljuncic Financial - An information site for an insurance broker, which I designed including the copy
Publications:
APeeling - A digital magazine I am launching on September 16 to promote personal brand stories
Pushers of the Possible - A book I designed the layout, cover, and published for a client - Launching this fall
Creating MarketAPeel - A Personal Branding Workbook serial to help people to define their personal brands
#Thats Life - A novel serial I wrote, designed, and published about middle-aged life in the 21st century
Thirteen - A novel I wrote and published about a thirteen year old boy during an invasion of the lower mainland
Podcast:
BrandAPeel: Brand Storytelling in the Digital Age
Social Media:
UBC Bachelor of Arts (Poli Sci / Econ) September 1991 – April 1995